{"id":70643,"date":"2024-04-02T16:59:01","date_gmt":"2024-04-02T14:59:01","guid":{"rendered":"https:\/\/insabarcelona.com\/estudios\/masters-degree-in-digital-business-transformation\/"},"modified":"2025-12-04T16:38:04","modified_gmt":"2025-12-04T15:38:04","slug":"masters-degree-in-digital-business-transformation","status":"publish","type":"estudios","link":"https:\/\/insabarcelona.com\/ca\/estudis\/masters-degree-in-digital-business-transformation\/","title":{"rendered":"Master in Digital Business Transformation"},"content":{"rendered":"<h2 data-start=\"183\" data-end=\"279\"><strong data-start=\"186\" data-end=\"279\">Master in Digital Business Transformation\u00a0 <em>Lidera el futur digital de les organitzacions<\/em><\/strong><\/h2>\n<p data-start=\"281\" data-end=\"691\">El <em>Master in Digital Business Transformation<\/em>, desenvolupat en col\u00b7laboraci\u00f3 amb la <strong data-start=\"368\" data-end=\"400\">Universitat Camilo Jos\u00e9 Cela<\/strong>, \u00e9s un programa de postgrau dissenyat per formar els professionals capa\u00e7os d\u2019impulsar la transformaci\u00f3 digital en empreses de qualsevol sector. Aquest m\u00e0ster se centra en aprendre i aplicar el nou enfocament del <em data-start=\"613\" data-end=\"631\">Digital Business<\/em> dins d\u2019un entorn din\u00e0mic, multim\u00e8dia i altament interactiu.<\/p>\n<p data-start=\"693\" data-end=\"981\">En una economia marcada per la innovaci\u00f3 constant i l\u2019evoluci\u00f3 tecnol\u00f2gica, les empreses necessiten professionals que entenguin com la digitalitzaci\u00f3 transforma els models de negoci, els canals de comunicaci\u00f3 i les relacions amb els clients. Al llarg del programa, l\u2019estudiant aprendr\u00e0 a:<\/p>\n<ul data-start=\"983\" data-end=\"1459\">\n<li data-start=\"983\" data-end=\"1087\">\n<p data-start=\"985\" data-end=\"1087\">Comprendre com la transformaci\u00f3 digital redefineix les estrat\u00e8gies corporatives i la competitivitat.<\/p>\n<\/li>\n<li data-start=\"1088\" data-end=\"1190\">\n<p data-start=\"1090\" data-end=\"1190\">Dominar les noves formes de comunicaci\u00f3 digital que emergeixen en entorns interactius i omnicanal.<\/p>\n<\/li>\n<li data-start=\"1191\" data-end=\"1306\">\n<p data-start=\"1193\" data-end=\"1306\">Aplicar t\u00e8cniques avan\u00e7ades de <strong data-start=\"1224\" data-end=\"1259\">m\u00e0rqueting directe i interactiu<\/strong>, publicitat digital i engagement del client.<\/p>\n<\/li>\n<li data-start=\"1307\" data-end=\"1459\">\n<p data-start=\"1309\" data-end=\"1459\">Utilitzar eines i metodologies innovadores per optimitzar processos, millorar l\u2019experi\u00e8ncia del client i impulsar la presa de decisions estrat\u00e8giques.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1461\" data-end=\"1716\">El programa s\u2019imparteix <strong data-start=\"1485\" data-end=\"1575\">presencialment al campus d\u2019INSA Business, Marketing &amp; Communication School a Barcelona<\/strong> i compta amb el suport acad\u00e8mic de la <strong data-start=\"1614\" data-end=\"1646\">Universitat Camilo Jos\u00e9 Cela<\/strong>, garantint qualitat formativa, prestigi i reconeixement professional.<\/p>\n<p data-start=\"1718\" data-end=\"1890\">Converteix-te en un dels professionals que lideraran el canvi digital i ajudaran les organitzacions a innovar, cr\u00e9ixer i adaptar-se a les exig\u00e8ncies de la nova era digital.<\/p>\n","protected":false},"featured_media":1179,"template":"","meta":{"_acf_changed":false},"areas":[364,412,413],"idiomas":[344],"niveles":[338],"class_list":["post-70643","estudios","type-estudios","status-publish","has-post-thumbnail","hentry","areas-business-and-management","areas-business-tech-ca","areas-digital-ca-2","idiomas-ingles","niveles-masters"],"acf":[],"_links":{"self":[{"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/estudios\/70643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/estudios"}],"about":[{"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/types\/estudios"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/media\/1179"}],"wp:attachment":[{"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=70643"}],"wp:term":[{"taxonomy":"areas","embeddable":true,"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/areas?post=70643"},{"taxonomy":"idiomas","embeddable":true,"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/idiomas?post=70643"},{"taxonomy":"niveles","embeddable":true,"href":"https:\/\/insabarcelona.com\/ca\/wp-json\/wp\/v2\/niveles?post=70643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}