Global Executive Master en Business Intelligence

This program is a response to market demand to generate professionals with an overview within the business world, enabling students to provide a broad and thorough knowledge in Business Intelligence.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

– Expand and deepen both the knowledge and use of the main tools of intelligence and analysis to develop efficient support to the Strategic Management and Business Management.
– Undertake the Business Intelligence as tool to optimize decision-making, increasing profitability thereof.
– Train professionals for the comprehensive management of the business, through the Business, Marketing Intelligence and Data, enhancing the information from all areas of the company, from management of Human Resources, Finance Department, Sales, etc..


a) Graduates and professionals who wish to expand their business horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade area businesses seeking practical preparation to enter the workforce.

Professional outings

– Business Intelligence
– Strategic Director

INSA offers the possibility of internships in companies during the period of delivery of the Master’s


Intro to Business Intelligence
Strategic Business Management & Information Systems
Business Analytics
Strategic Marketing Management & Information Systems
Marketing Research
Marketing Analtytics
Intro to Data Intelligence
Data Analysis
Data Mining
Big Data
Final proyect

Evaluation and accreditation

The program evaluation system is composed of the attendance at meetings, a partial evaluation of the course and the preparation and presentation of the final project.

After successful testing and evaluation of the program, as long as students have the minimum attendance required, they will obtain the title of Global Executive Master in Business Intelligence of INSA Business, Marketing & Communication School.