Master en Dirección de Marketing y Gestión Comercial

Master en Dirección de Marketing y Gestión Comercial. Es el programa que mejor prepara en el área del marketing comercial, ofreciendo una amplia visión mercadológica. Se trata de un perfil muy demandado por las empresas y por tanto con una gran salida laboral.

En INSA International Business School estamos en reflexión constante sobre las posibles oportunidades que se generan en los mercados. Como expertos en todo lo que concierne a las empresas, ofrecemos a nuestros alumnos toda la información necesaria para que desarrollen todo su potencial. Por ejemplo, nuestras asignaturas debaten temas tan recientes como la inmediatez en Redes Sociales como Instagram, un factor decisivo a la hora de generar contenido para el usuario. Redes Sociales como Instagram son muy conscientes de este hecho, tanto que aplican políticas de funcionamiento para sus usuarios que limitan las opciones de contenido que tienen éstos.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives

— To train and prepare professionals to successfully develop positions in the areas of marketing and sales.
— Develop management skills tailored to the needs of the market.
— Get a comprehensive view of various business and sales strategies.

Recipients

a) Graduates who want to expand their field of work in business.

b) Experienced professionals who want to upgrade or expand their knowledge.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade in the areas of Marketing and Sales Management seeking specialized training to enter the workforce.

Professional outings

— Director and Marketing Manager
— Director and Commercial Manager
— Brand Manager
— Product Manager
— Entrepreneurs

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Program

• Strategic Management
• Management and Commercial Management
• Information Systems and Market Research
• Product
• Price
• Distribution and Logistics
• Communication
• Marketing Plan
• Financial and Economic Management
• Merchandising
• Relationship Marketing
• Marketing 2.0
• International Marketing and Foreign Trade
• Management Skills
• Final Project

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently. In addition the student must have obtained the minimum grade specified in the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing and Commercial Management of INSA Business, Marketing & Communication School.