Master in Digital Marketing and Customer Experience

The Master in Digital Marketing and Customer Experience aims to train professionals capable of leading digital strategies and innovative campaigns in an increasingly connected and competitive business environment. Through this program, students will acquire the necessary skills to:

• Master the most advanced digital marketing tools.
• Create impactful campaigns on social media platforms such as LinkedIn, Instagram, and Facebook.
• Design effective communication strategies that connect with audiences and generate measurable results.
• Analyze key data and metrics to optimize strategic decisions in real time.
• Understand and apply current digital market trends, such as content marketing, SEO/SEM, and marketing automation.

With a practical and up-to-date approach, the program not only boosts technical knowledge but also fosters the development of a strategic and creative vision to tackle the challenges of marketing in the digital age.

Transform your career and become the expert that companies need to succeed in the world of digital marketing and social media.

The Master in Digital Marketing and Customer Experience is designed for professionals who wish to specialize in the most dynamic areas of digital marketing. This program is ideal for:

• Graduates and young professionals seeking to boost their career in the world of digital marketing, acquiring the necessary skills to stand out in an increasingly competitive digital environment.
• Marketing, advertising, and communication professionals who want to update their knowledge and skills with a practical and up-to-date approach to the latest trends and tools in the industry.
• Entrepreneurs and business owners looking to learn how to build effective digital marketing strategies and leverage social media to increase their online presence and sales.
• Specialists in other areas such as public relations, sales, graphic design, or web development, who want to integrate digital marketing and social media knowledge into their professional profile and expand their career opportunities.
• Vocational training graduates with experience who wish to enrich their professional profile with the opportunity to live and study in Barcelona, one of Europe’s most international and dynamic cities.

Upon completing the Master in Digital Marketing and Customer Experience, you will have access to a wide variety of career opportunities in rapidly growing sectors. This program prepares you to perform key roles within companies of all sizes, from startups to large corporations. Some of the main career opportunities include:

• Digital Marketing Specialist: As a digital marketing expert, you will be able to manage online advertising campaigns, optimize websites using SEO and SEM techniques, and analyze data to improve the performance of digital strategies.
• Community Manager / Social Media Manager: With the knowledge gained in the Master, you will be equipped to manage and optimize the online presence of brands on social media, creating engaging content, developing engagement strategies, and managing the brand’s digital community.
• Digital Data Analyst: The training will provide you with the necessary tools to interpret digital data and metrics, allowing you to optimize campaigns and generate detailed reports to make data-driven decisions.
• E-commerce Manager: With the rise of e-commerce, this role will enable you to lead online sales operations, from creating marketing strategies to managing digital sales platforms.
• Digital Marketing Consultant: You will be able to offer consulting services to companies looking to improve their digital presence, advising them on implementing personalized strategies to maximize their online impact.
• Content Manager / Digital Writer: If you are passionate about content creation, you will be able to lead and execute content strategies for blogs, social media, and digital platforms, tailoring messages for specific audiences.
• Digital Strategy Director: This strategic role will allow you to manage teams and large-scale digital projects, designing long-term digital marketing plans for companies across various sectors.

Digital marketing is one of the sectors with the highest job demand globally. Upon completing the Master in Digital Marketing and Customer Experience, you will be ready to seize this opportunity, gaining access to key positions in cutting-edge companies looking to transform their digital strategies. Additionally, Barcelona offers you privileged access to one of the most dynamic and technological cities in Europe, with a constantly expanding digital ecosystem.

The Master in Digital Marketing and Customer Experience is structured comprehensively, covering all the essential aspects of digital marketing and social media, with a practical and up-to-date approach:

• Introduction to Digital Marketing
• Digital Strategies and Marketing Planning
• SEO and SEM, Good Positioning and Advertising
• Social Media Marketing
• Digital Content Creation
• Marketing Intelligence
• e-Commerce and Marketing
• New Tech in Marketing and Communication

Students are provided with comprehensive and up-to-date training, aimed at preparing them to face the challenges of the current job market.

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Digital Marketing and Customer Experience of INSA Business, Marketing & Communication School.