Bachelor in Business and Marketing

Discover a dynamic international program that blends deep insights into marketing with a focus on digital transformation in SMEs. At INSA International Business School, our Bachelor in Business and Marketing goes beyond traditional knowledge, fostering the development of critical skills and a global perspective to prepare students for a rapidly evolving business landscape.

With a curriculum designed to address every key area of business, this program features cross-disciplinary courses in management, accounting, economics, and more. Marketing is positioned as a core pillar, seamlessly integrated with other functional areas to provide a holistic understanding of how businesses operate.

Taught entirely in English within an international environment, students benefit from diverse perspectives, interacting with peers and professionals from around the globe. At INSA, we empower our students to cultivate critical thinking, unleash their creativity, and embrace innovation—qualities that will always be in demand in any industry, at any time.

This is more than just a degree; it’s your gateway to becoming a leader in the world of business and marketing.

Objetivos del Bachelor in Business and Marketing

The Bachelor in Business and Marketing at INSA International Business School is designed for ambitious individuals eager to thrive in the global business landscape. This program combines a comprehensive understanding of marketing, with a focus on digital transformation in SMEs, and equips students with the skills needed to excel in dynamic industries.

Taught entirely in English and set in a vibrant international environment, this degree offers a unique opportunity to gain a global perspective while interacting with peers and professionals from diverse cultural and professional backgrounds. The program covers all key business areas, including management, accounting, and economics, providing students with a holistic and versatile foundation to drive success in any organization.

What sets this program apart is its emphasis on real-world application. Students work on live projects, tackling current business challenges and learning from experienced industry professionals. By fostering creativity, critical thinking, and innovation, the program prepares students to lead and adapt in a world of constant change.

Studying in Barcelona, one of Europe’s most exciting business hubs, adds an extra layer of opportunity. Students benefit from the city’s thriving entrepreneurial ecosystem and build connections with global companies. Upon graduation, you’ll be ready to take on marketing and business roles with confidence, armed with a degree that combines practical skills, international insights, and innovative thinking.

Transform your future with the Bachelor in Business and Marketing—where global opportunities meet cutting-edge education.

Destinatarios del Bachelor in Business and Marketing

The Bachelor in Business and Marketing at INSA International Business School is tailored for individuals eager to advance their careers in business management and marketing. This program is perfect for those seeking to acquire specialized knowledge and practical skills to excel in the dynamic world of business.

Whether you are based in Spain and looking to study or continue your education in English, or an international student eager to experience life in Barcelona, this program offers a unique opportunity. Residents in Spain can gain a competitive edge with a globally oriented education, while international students can immerse themselves in Barcelona’s vibrant culture and lifestyle, all while pursuing a degree in a language they are already familiar with.

With its practical focus and international perspective, this degree is designed for ambitious students aiming for a high-quality education, direct connections to the global business environment, and the chance to study in one of Europe’s most exciting cities.

Salidas Profesionales del Bachelor in Business and Marketing

The Bachelor in Business and Marketing at INSA International Business School paves the way for a wide range of career opportunities in the dynamic fields of business and marketing. This program equips you with the knowledge and skills to take on pivotal roles in companies of all sizes, from startups to multinational corporations, in industries undergoing constant growth and digital transformation.

As a graduate, you can pursue roles such as:

Marketing Manager: Developing and executing innovative strategies to connect products and services with target audiences.
Digital Marketing Specialist: Leading digital campaigns, analyzing data, and optimizing performance across online platforms.
Business Development Manager: Identifying growth opportunities and building strategic partnerships on a global scale.
Brand Manager: Managing brand identity and ensuring its relevance in competitive markets.
Sales Manager: Leading sales teams and implementing strategies to drive revenue growth.
E-commerce Manager: Overseeing online operations and enhancing customer experiences on digital platforms.
Market Analyst: Conducting research and analyzing trends to inform strategic business decisions.

This degree also prepares you for leadership roles in business management, strategic consulting, and entrepreneurship, providing the tools you need to start your own business or drive transformation within existing organizations.

Studying in an international hub like Barcelona, one of Europe’s capitals for innovation and business, offers you the chance to build a global network and gain a unique perspective to excel in competitive global markets.

Programa del Bachelor in Business and Marketing

Level 4 / Year 1
– Economic & Financial Aspects of Business
– Organisational Behaviour and Analysis
– Principles of Marketing
– Quantitative Methods for Business Applications

Level 5 / Year 2
– Human Resources in Business
– Business Environment
– Marketing Research
– Digital Marketing

Level 6 / Year 3
– Services Management
– Enterprise and Small Business
– Marketing Strategy and Planning
– International Marketing

Evaluación y Acreditación del Bachelor in Business and Marketing

The evaluation system is based on the continuous assessment of each study block through attendance and/or class exams. The student must have passed each individual subject.

Upon successfully completing the evaluations and meeting the minimum attendance requirements, the student will be able to progress to the next year. After completing three academic years, they will receive the NSA Business, Marketing & Communication School diploma.