Master en Publicidad, Relaciones Públicas + Marketing (Comunicación Empresarial)

This master combining marketing, advertising and public relations introduces our students to the reality of the professional world through an exciting job placement programme, at the same time as it provides them with a sound and broad foundation necessary to successfully perform as future professionals in business communication.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives

– Offer a robust foundation in the following areas: marketing, advertising, public relations, business and new communication technologies.
– To develop analytical, decision-making and teamwork skills in order to provide the Communications area with highly skilled professionals with initiative, able to successfully assume managerial responsibility.

Recipients

a) Graduates and professionals who wish to expand their employment horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff training.

d) Graduates in Vocational Training and Higher Education in business seeking practical preparation to enter the workforce.

Professional outings

The main professional exits, among others, are:

– Strategic Director
– Communication Director
– Administrative Manager
– Department Head

INSA offers the possibility of doing an internship in companies during the course.

Program

The program of the course consists of the following blocks

– Advertising Management
– Negotiation Techniques
– Communication Plan
– Strategic Planning and Account Management
– Marketing 2.0 and Relationship Marketing
– Art Direction and Creativity (Advertising Production)
– Public Relations and Organization of Events

Evaluation and accreditation

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Advertising, Public Relations & Marketing (Business Communication) from INSA Business, Marketing & Communication School.