Master in Business Management

Master in Business Management. This broad-based comprehensive programme includes modules in economic analysis of managerial decisions, economic control and optimization of results, branding, etc. in order to offer a comprehensive foundation for further study or specialization.

At INSA International Business School we believe in people that thinks different. We want our students to think out of the box and develop a positive critical reasoning. That’s the way we follow to achieve our main goal: teach humans as a human. We don’t offer teachers to our alumni, we help them grow with the warmly support of good professionals, that explain their mistakes and the learnings they have achieved because of that. Reality changes constantly and enterprises need humans that can solve the day to day chaotic challenges.

  • Objetivos
  • Destinatarios
  • Salidas profesionales
  • Programa
  • Evaluación y acreditación

– Develop strategic managerial skills and organizational and operational abilities.
– Build a solid foundation in Business Administration core subjects.
– Gain general and practical knowledge of business management.


a) Graduates and professionals who wish to expand their employment horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff training.

d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

Salidas profesionales

– Strategic Director
– Administrative Director
– Administrative Manager
– Department Head

INSA offer the possibility to make an internship in companies during the course.


Module 1
Business Policy and Business Administration. Strategy.
Module 2
Strategies and Policies of Marketing Management.
Module 3
Economic Control and optimization of results.
Module 4
Production management, Operations, Logistics and Quality Control.
Module 5
Commercial Management: organization of commercial net¬works.
Module 6
Managerial Skills: Coaching, Empowerment, Leadership and Organization.
Module 7
Economic Analysis of managerial Decisions.
Module 8
Financial Management: Management, Strategy and Value Creation.
Module 9
Company Assessments: mergers, procurement, joint-venture.
Module 10
Globalization and Internationalization of Markets. Analysis.
Module 11
Managerial Ethics and Social Corporate Responsibility.
Module 12
Branding: The Management of the Value of a Brand (Know- How).
Module 13
The social agents: Union and Employee Head Offices. Coopera¬tion and resolution of labor conflicts.
Module 14
Judicial and fiscal treatment of the managerial activities.
Module 15
Technological Innovation in the companies. Management of global knowledge.
Module 16
Balance Scorecard: strategies design for management.
Module 17
Final Project: Strategic Business Plan.

Evaluación y acreditación

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Business Management of INSA Business, Marketing & Communication School.