Master in Business Management

This broad-based comprehensive programme includes modules in economic analysis of managerial decisions, economic control and optimization of results, branding, etc. in order to offer a comprehensive foundation for further study or specialization.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

— Develop strategic managerial skills and organizational and operational abilities.
— Build a solid foundation in Business Administration core subjects.
— Gain general and practical knowledge of business management.


a) Graduates and professionals who wish to expand their employment horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff training.

d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

Professional outings

— Strategic Director
— Administrative Director
— Administrative Manager
— Department Head

INSA offer the possibility to make an internship in companies during the course.


Module 1
Business Policy and Business Administration. Strategy.
Module 2
Strategies and Policies of Marketing Management.
Module 3
Economic Control and optimization of results.
Module 4
Production management, Operations, Logistics and Quality Control.
Module 5
Commercial Management: organization of commercial net¬works.
Module 6
Managerial Skills: Coaching, Empowerment, Leadership and Organization.
Module 7
Economic Analysis of managerial Decisions.
Module 8
Financial Management: Management, Strategy and Value Creation.
Module 9
Company Assessments: mergers, procurement, joint-venture.
Module 10
Globalization and Internationalization of Markets. Analysis.
Module 11
Managerial Ethics and Social Corporate Responsibility.
Module 12
Branding: The Management of the Value of a Brand (Know- How).
Module 13
The social agents: Union and Employee Head Offices. Coopera¬tion and resolution of labor conflicts.
Module 14
Judicial and fiscal treatment of the managerial activities.
Module 15
Technological Innovation in the companies. Management of global knowledge.
Module 16
Balance Scorecard: strategies design for management.
Module 17
Final Project: Strategic Business Plan.

Evaluation and accreditation

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Business Management of INSA Business, Marketing & Communication School.