Master in International Business Communication

The Master  Degree in International Business Communication is a two years program designed entirely for pursuing a successfully career in different areas of communication with a collaboration between INSA Business School (Barcelona,Spain) and the ISCOM (Paris, France).

The communication field is an important tool to strengthen and build the links between business, society and the media. For this to be an advantage it is necessary to consider many aspects and be well prepared for it. Organizations require skilled professionals in the public relations area that offer strategic and dynamic management, in order to promote corporate development.

One of the main common strengths that define ISCOM and INSA is their practical training and direct contact with companies, and one of the main communication channels with companies is through the Jobs and Internships Placement Office.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives

The objective is to train highly skilled professionals in communication strategies and public relations applied to the international business field. This program aims to provide students with the theoretical and practical knowledge necessary to effectively manage communication in global and multicultural business environments.

Recipients

a) Graduates and professionals who want to specialize in managing communication in international business environments seeking career advancement in fields such as corporate communication, public relations, international marketing, corporate reputation management, and related areas.

b) Entrepreneurs and business leaders who want to acquire skills and knowledge in strategic communication to develop effective communication strategies in a global context.

c) Companies seeking staff training.

d) The program is designed to provide specialized training in international business communication, regardless of the student’s previous academic background.

Professional outings

Some of the career paths for graduates of this program are:

Corporate Communications Manager: leadership positions in corporate communication departments, taking charge of the strategic management of internal and external communication of an organization at a global level.

International Public Relations Specialist: working in public relations agencies or in public relations departments of multinational companies, managing the organization’s reputation and establishing strong relationships with stakeholders internationally.

International Communication Consultant: offering to international companies and organizations, advising on communication strategies, crisis management and corporate image building in global environments. International

Marketing Manager: using their communication skills to develop marketing strategies tailored to different markets and cultures.

International Digital Communication Specialist: managing an organization’s online presence and using digital tools to promote effective messaging.

Entrepreneurship in International Communication: offering strategic communication, public relations or marketing services globally.

Program
Barcelona – First Year
  • Brand Management
  • Corporate Communications
  • Communication Plan
  • Events Management
  • International Public Relations
  • Media International Relations
  • Art Direction and Creativity
  • Social Media and Communication Plan
  • Strategic Planning and Account Management
  • 360º Communication Campaign
  • Foreign Language
  • Specialized Seminars
  • Challenge Pro
  • Internship
    • Paris – Second Year
    • CSR, Ethics and Responsibility
    • Brand Identity
    • International Communication Strategy
    • Intercultural Communication
    • Global Customer Behaviour
    • Data Analysis for Global Business
    • International Media Plan
    • Innovative Media Planning
    • International Press and Relations
    • HR and new hybrid models
    • Foreign Language
    • Specialized Seminars
    • Internship
    • Final Project

    Evaluation and accreditation

    Provides students the opportunity to pursue two degrees,  at two different Educational Institutions in one year, giving students the opportunity for a truly global perspective.

    The plan has a multidisciplinary vision and it will be held by alternating practical situations and theoretical concepts. You will generate unique and creative solutions while empowering yourself in competitive contexts and must elaborate and present a final Master project.

    After completing the program, the student receives the following diplomas issued by the partners´s Educational Institutions.