Social media marketing trends to follow in 2019.

These are the key trends to follow for another successful year of social media marketing for your company.

As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful.

It’s the perfect time to review your existing social media marketing strategy to find what works and what can be improved.

2018 had been a busy year for all social media platforms. There were lots of positive and negative stories that had to do with their usage and it’s now time to review our social marketing strategies.

Here’s a closer look at the key trends of the year and how they will affect 2019 to help you proceed to the necessary changes to your tactics.

1.- Engagement is more important than ever

2.- Influencer marketing and the rise of micro-influencers

3.- Social media for sales enablement

4.- AI and customer service

2019 will bring an improved adoption of AI as part of social customer service and it’s time for more brands to give it a try to ensure that their customers are finding the answers to their questions as fast as possible.

5.- Stories, stories, stories

What makes Stories successful?

  • They are easy to create them
  • They are engaging
  • They don’t require editing or further thought before uploading them
  • They rely on authenticity
  • They are fun
  • They don’t necessarily last long (which was one of the main reasons that they took over on Snapchat)

6.- The end of fake followers

7.- Videos, podcasts, and live streaming

8.- AR to become more mainstream