Carrera Superior en Publicidad Relaciones Públicas y Marketing

Currently there is a great need to train qualified professionals in the areas of Advertising, Public Relations and Marketing. These three areas together form the Business Communication, one of the profiles demanded by the professional sector.

From this perspective, and with these studies, INSA educates students to design, establish and develop their own strategies in the context of the communication of the institutions and companies, in order to analyze, investigate, plan and communicate, using different techniques available to the Advertising, Marketing and Public Relations.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

– Prepare professionals in a context of constant change.
– To train professionals in all areas of management with an innovative vision.
– Enable students to allow them to identify opportunities and successfully meet the challenges of the market.


The studies are aimed at those who want to learn knowledge, specific skills and develop their career in the field of Business Communication, Advertising and / or Public Relations.

Students may come from School or Training Cycles or people who are in the workforce but want to get the right training for the development of functions in these areas.

INSA has its own admission process so that access is not dependent on prior qualifications.

Professional outings

The main job opportunities, among others:

– Advertising Agencies
– Department of Marketing
– Public Relations Cabinets
– Centralized media
– Business Management
– Graphic design advertising
– Web Design
– Department of Communication
– Communication Consulting

INSA offers the possibility of internships in companies during the period of delivery of the Master’s


The course will cover the following blocks per year:

1st Course
– Introduction to Advertising
– Creativity
– English / Business
– Introduction to PR
– Illustrator
– Word
– Accounting I
– Oral Communication
– Power Point
– Indesign
– Marketing Concept
– Human Factor
– News
– PR Techniques
– Marketing Strategies I
– Statistics
– Business Law

2nd Course
– Art Direction
– European Union
– Research Techniques
– Markets I
– English / Business
– Advertising Campaigns
– Marketing Strategies II
– Business Economics
– Photoshop
– Access
– Commercial Distribution I
– International Trade
– Marketing Strategies III
– Labor Law
– Excel
– PR Campaigns
– Art Direction II

3rd Course
– Business Policy
– Tax Law
– Computerized Accounting
– English / Business
– Introduction to the Media
– Advertising
– Advanced Excel
– Marketing Sector
– Quality Management
– Marketing Plan
– Protocol
– Project
– Advanced Access
– Management Skills
– International Marketing
– Corporate Communication
– Final Project
– Specialized Seminars

4th year (MASTER)
– Advertising Management / Negotiation Techniques
– Directorate of Accounts
– Web Page Design
– Strategic Planning
– Creative Direction / Production and Direction
– Advertising
– Marketing 2.0
– Communication Plan
– PR and Event
– Entrepreneurs: National and International
– Trading and Operations
– International
– International Management
– Strategic Management
– Companies Multicultural
– Marketing Management
– Cultural Environment of Business
– Marketing Strategies and Globalization
– Final Project

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the subjects through class attendance and / or examination, so that the student must have passed each subject independently.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students may spend the next year and completed four years will obtain the title of Advertising, Public Relations and Marketing (Business Communication) Studies and Master in Advertising, Public Relations and Marketing (Business Communication) INSA Business, Marketing & Communication School.