Carrera Superior en Publicidad, Relaciones Públicas y Marketing

Currently there is a great need to train qualified professionals in the areas of Advertising, Public Relations and Marketing. These three areas together form the Business Communication, one of the profiles demanded by the professional sector.

From this perspective, and with these studies, INSA educates students to design, establish and develop their own strategies in the context of the communication of the institutions and companies, in order to analyze, investigate, plan and communicate, using different techniques available to the Advertising, Marketing and Public Relations.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

– Prepare professionals in a context of constant change.
– To train professionals in all areas of management with an innovative vision.
– Enable students to allow them to identify opportunities and successfully meet the challenges of the market.


The studies are aimed at those who want to learn knowledge, specific skills and develop their career in the field of Business Communication, Advertising and / or Public Relations.

Students may come from School or Training Cycles or people who are in the workforce but want to get the right training for the development of functions in these areas.

INSA has its own admission process so that access is not dependent on prior qualifications.

Professional outings

The main job opportunities, among others:

– Advertising Agencies
– Department of Marketing
– Public Relations Cabinets
– Centralized media
– Business Management
– Graphic design advertising
– Web Design
– Department of Communication
– Communication Consulting

INSA offers the possibility of internships in companies during the period of delivery of the Master’s


El programa del curso abarcará los siguientes bloques por año:

1er Curso

  • Taller Creativo
  • Marketing Conceptual
  • Introducción a las Relaciones Públicas
  • Herramientas Informáticas de Productividad Empresarial
  • Edición de Imagen Digital (Photoshop)
  • Coaching y PNL I
  • Introducción y Aplicaciones para Entornos Digitales
  • Técnicas Actorales para la Comunicación I
  • Relaciones Públicas y Organización de Eventos
  • Introducción a los Recursos Humanos
  • Estrategias de Marketing I
  • English/Business
  • Herramientas de Desarrollo Personal y Profesional
  • Proyecto transversal

2º Curso

  • Trade Marketing I
  • Estrategias de Marketing II
  • International Marketing I
  • Diseño e Ilustración Digital (Illustrator)
  • Marketing Digital y Social Media
  • Edición de Video (Premiere)
  • Técnicas Actorales para la Comunicación II
  • Organización de los Recursos Humanos
  • Herramientas informáticas de Productividad Empresarial
  • Coaching y PNL II
  • Dirección de Arte
  • Campañas de Relaciones Públicas
  • Data Analysis
  • Derecho de la Comunicación
  • Investigación e innovación
  • English / Business
  • Herramientas para el Desarrollo Personal y Profesional II
  • Diseño y Maquetación Gráfica (InDesign)
  • Proyecto transversal

3er Curso

  • Plan de Marketing y Business Plan
  • International Marketing II
  • Aspectos Legales del Business Plan
  • Animación de Contenidos Interactivos (Flash)
  • Logística y Supply Chain
  • Creación y Edición de Contenidos Web
  • Campañas de Comunicación
  • Dirección Comercial y Técnicas de Venta
  • Marketing Directo
  • English /Business
  • Coaching y PNL III
  • Comtabilidad y Finanzas aplicadas al Business Plan
  • Creatividad aplicada a la Organización de eventos
  • Trade Marketing II
  • Marketing Relacional
  • Herramientas de Desarrollo Personal y Profesional II
  • Business Plan

4to Curso 

  • Master (obligatorio)

Este programa está sujeto a cambios ya que se actualiza cada año bajo criterios académicos y del mercado laboral.

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the subjects through class attendance and / or examination, so that the student must have passed each subject independently.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students may spend the next year and completed four years will obtain the title of Advertising, Public Relations and Marketing (Business Communication) Studies and Master in Advertising, Public Relations and Marketing (Business Communication) INSA Business, Marketing & Communication School.