Master en Business Events Management

The organization of events is an important tool to strengthen and build the links between business, society and the media. For this to be an advantage it is necessary to consider many aspects, such as cost estimates, rules of protocol, crisis management, etc.. With that, organizations require skilled professionals in the public relations area that offer strategic and dynamic management, in order to promote corporate development.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives

– To train professionals who can manage institutional and public relations a company.
– Understand and apply techniques for managing working public relations and event management.
– Enable students to apply the protocol to any communication process.

Recipients

a) Graduates and professionals who wish to broaden their knowledge.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade in the area of ??Advertising and Marketing seeking practical preparation to enter the workforce.

Professional outings

– Public Relations
– Responsible for Events

INSA offer the possibility of internships in companies during the period of delivery of the Master’s

Program

• Public relations in business strategy
• Oral communication techniques and presentations
• Public Relations
• Corporate Communication
• Internal Communication
• External Communication
• Relationship with the Media
• Crisis Management
• Public Relations Campaigns
• Organization of Events
• Lecture
• Final Project

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently. In addition the student must have obtained the minimum grade specified in the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Public Relations and Events Organization of INSA Business, Marketing & Communication School and the title Master in Public Relations and Events Organization of IL3-UB.