Master in Digital Business Transformation

A Master’s in digital business transformation is a post graduate degree program in collaboration with Camilo Jose Cela University that focuses specifically on Learning and applying the new Digital Business approach, all in a multimedia and interactive environment. Learning the new forms of communication that this environment is breeding. Applying the most effective Direct and Interactive Marketing techniques, skills and new advertising mastery in a digital and online environment.

The programmes collaborating with Camilo Jose Cela University held in the campus of INSA marketing and business school in Barcelona.

 

 

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives
    The goal of Digital Buisness Transformation is Learning and applying the new Digital Business approach, all in a multimedia and interactive environment. Learning the new forms of communication that this environment is breeding. Applying the most effective Direct and Interactive Marketing techniques, skills and new advertising mastery in a digital and online environment.
Recipients

a) Graduates in a relevant field such as business administration, management, marketing, economics, computer science, information systems, or related fields are eligible to apply.

b) Professionals who are already working in fields related to business, marketing, information technology, digital marketing, or related fields.

c) Companies seeking staff training

d) Individuals who wish to transition into the field of digital business administration from different backgrounds, such as engineering, finance, or social sciences, can also apply.

Professional outings
  • Digital Marketing Manager
  • Innovation Manager
  • Business Consultant
  • Entrepreneur/Startup Founder
  • Digital Strategy Analyst
Program
  • Creative Technology
  • Design Thinking
  • Innovation Management
  • Digital Ecosystem
  • Digital Strategy
  • New business models
  • Change Management
  • Leadership
  • Disruptive Technologies
  • Digital Marketing
  • Agile Management
  • Digital Talent
  • Final Project
Evaluation and accreditation

Provides students the opportunity to pursue the knowledge from two Educational Institutions, giving the opportunity for a truly global perspective.

The plan has a multidisciplinary vision and it will be held by alternating practical situations and theoretical concepts. You will generate unique and creative solutions while empowering yourself in competitive contexts and must elaborate and present a final Master project.

After completing the program, the student receive the following master’s degree issued by:

Camilo Jose Cela University: Master Formación Permanente in Digital Business Transformation