Master en Publicidad, Relaciones públicas + Marketing (Comunicación Empresarial)

The Master en Publicidad, Relaciones Públicas y Marketing of INSA International Business School aims to train highly qualified professionals in the management and direction of communication projects within companies. This program is designed to offer a comprehensive and updated training, adapted to the challenges of communication in the digital era and the transformation of companies.

Throughout the master’s degree, students will develop a transversal vision of business communication, covering key areas such as marketing, public relations, internal communication, crisis management and the use of digital tools to improve the company’s presence and reputation in the market.

This program not only focuses on theoretical knowledge, but also on the development of practical and applied skills that allow students to face the challenges of today’s communication. Participants will learn to design effective communication strategies, manage teams and projects, and make strategic decisions in international and digital environments.

The master’s degree also fosters a global perspective, giving students the opportunity to interact with professionals and experts from various parts of the world, which enriches the educational experience and strengthens their professional profile. In addition, the program’s practical approach includes the use of real cases and applied projects, ensuring that you are ready to lead in the competitive world of business communication.

The Master en Publicidad, Relaciones Públicas y Marketing is designed for professionals and graduates who wish to specialise in the management and direction of communications within organisations. This programme is ideal for those who wish to develop their skills in a global and digital business environment.

It is designed for:

• Professionals: Who wish to enhance their knowledge and skills in key areas such as public relations, marketing, digital communications and crisis management.
• Graduates: Who want to take a professional leap and acquire a more strategic and global vision of corporate communications.
• Entrepreneurs and SME managers: Who need to know and use the most effective communication tools to improve their market presence and strengthen their brand.
• Companies: Who want to be updated on the latest technological trends in order to manage communication in an innovative way and adapted to the new times.
• Professionals: who want to enrich their professional profile with the opportunity to live and study in Barcelona, one of the most international and dynamic cities in Europe.

This programme is designed for those who wish to become leaders in business communication, capable of making strategic decisions in a digitalised and globalised environment.

The Master en Publicidad, Relaciones Públicas y Marketing offers you the opportunity to develop professionally in the field of corporate communication, both nationally and internationally. Thanks to a comprehensive training that covers all the key areas of communication, you will be prepared to lead teams and manage effective communication strategies in a global and digital business environment.

Upon completion of this program, you will be able to access a wide variety of strategic and operational positions, such as:

• Communication Director: you will lead the company’s global communication strategy, manage its corporate image and media relations.
• Public Relations Manager: you will manage the brand’s reputation and create key connections with interest groups, the media and other stakeholders.
• Community Manager: direct the online presence of companies, manage social networks and generate interactive content to strengthen customer relations and improve brand visibility.
• Corporate communication consultant: advising companies and organizations on how to improve their communication processes and strategies, adapting them to technological changes and new market demands.
• Internal communication manager: designs and implements communication strategies within the company to ensure the alignment of teams with corporate objectives and improve the work environment.
• Digital communication specialist: creates and manages digital marketing and online communication campaigns, with a focus on the latest digital tools and platforms.
• Crisis manager: developing and executing communication strategies to manage crises and protect the company’s reputation in emergency situations.

This master’s degree not only focuses on theoretical learning, but also integrates practical activities and real projects that allow students to apply their knowledge in real market situations. All this in a unique international environment, with classmates and professors from different cultures and perspectives, which enriches the educational experience:

• Advertising Management
• Negotiation Techniques
• Strategic Communication Planning and Account Management
• Digital Marketing and Relationship Marketing
• Art Direction and Creativity (Advertising Production and Realization)
• Public Relations and Event Management
• Communication Plan

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Advertising, Public Relations & Marketing (Business Communication) from INSA Business, Marketing & Communication School.