Master en Dirección de Marketing y Gestión Comercial

The Master en Dirección de Marketing y Gestión Comercial (Spanish) is designed to equip professionals with the knowledge, strategic vision, and practical skills needed to lead marketing and sales initiatives in today’s competitive business landscape. Taught entirely in Spanish, this program offers a rigorous and comprehensive approach to understanding market behavior, developing effective marketing strategies, and managing commercial operations with an innovative and results-oriented mindset.

Throughout the program, students gain expertise in key areas such as market research, digital marketing, brand management, product development, sales strategy, and customer relationship management. The curriculum combines theoretical foundations with practical, hands-on learning, ensuring that participants acquire both the analytical tools and managerial competencies required to make data-driven decisions.

By working on real case studies, simulations, and collaborative projects, participants build the ability to design and implement marketing plans, lead commercial teams, and drive business growth in dynamic and global environments. The program also emphasizes creativity, strategic thinking, and digital transformation as essential pillars of modern marketing management.

Whether you aim to advance your career, specialize in marketing and commercial leadership, or contribute to the strategic growth of your organization, this master’s program provides the framework, knowledge, and professional network needed to thrive in the evolving world of marketing and sales.

Objectives Master en Dirección de Marketing y Gestión Comercial

– To train and prepare professionals to successfully develop positions in the areas of marketing and sales.
– Develop management skills tailored to the needs of the market.
– Get a comprehensive view of various business and sales strategies.

Recipients Master en Dirección de Marketing y Gestión Comercial

a) Graduates who want to expand their field of work in business.

b) Experienced professionals who want to upgrade or expand their knowledge.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade in the areas of Marketing and Sales Management seeking specialized training to enter the workforce.

Professional Outings Master en Dirección de Marketing y Gestión Comercial

– Director and Marketing Manager
– Director and Commercial Manager
– Brand Manager
– Product Manager
– Entrepreneurs

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Program Master en Dirección de Marketing y Gestión Comercial

• Strategic Management
• Management and Commercial Management
• Information Systems and Market Research
• Product
• Price
• Distribution and Logistics
• Communication
• Marketing Plan
• Financial and Economic Management
• Merchandising
• Relationship Marketing
• Marketing 2.0
• International Marketing and Foreign Trade
• Management Skills
• Final Project

Evaluation and Accreditation Master en Dirección de Marketing y Gestión Comercial

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently. In addition the student must have obtained the minimum grade specified in the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing and Commercial Management of INSA Business, Marketing & Communication School.