Master en Publicidad Creativa
Start: October 2026- Duration: Until July 2027
- Modality: Campus attendance
- Language:
Spanish
- Place: Barcelona
- Price: 4.900€
- Schedule: Monday to Thursdays from 19:00h to 22:00h
Start: October 2026
Duration: Until July 2027
Modality: Campus attendance
Language:
Spanish 
Place: Barcelona
Price: 4.900€
Schedule: Monday to Thursdays from 19:00h to 22:00hMaster en Publicidad Creativa
Creativity advertising today occupies a strategic role in every company. To stand out in a market saturated with messages, offering a good product or service is no longer enough: it is essential to have a solid advertising strategy and professionals capable of connecting with the right people, at the right moment, and with the right language. Creativity thus becomes the driving force that allows brands to differentiate themselves, inspire emotion and build a unique identity.
At INSA International Business School, we believe that creativity is not just a professional skill but a way of approaching life. This is why we encourage our students to develop an open, flexible and bold mindset—one that allows them to look beyond the obvious and think out of the box in every project they undertake.
Throughout history, creative ideas have transformed not only the business world but also sports, music, science and countless other fields. Some innovators gained recognition during their lifetime; many others, however, left a quiet yet decisive legacy. All of them share a common trait: the ability to see the world differently and the courage to challenge what is established.
When we hear terms such as “disruptive,” “innovative,” or “visionary,” we often associate them with renowned contemporary figures like Steve Jobs. But innovation has always existed. Our goal is for future professionals to understand that creativity is not the privilege of a select few geniuses, but a skill that can be trained, developed and applied to any challenge—and that this very ability is what defines those who leave a lasting impact.
Objectives Master en Publicidad Creativa
The Master in Creative Advertising, delivered in Spanish, aims to train professionals capable of conceiving, developing and executing innovative advertising ideas that truly connect with audiences and create real value for brands. The program seeks to enhance the student’s creative potential by cultivating strategic and divergent thinking, enabling them to generate original and effective concepts for any type of campaign.
Likewise, the Master in Creative Advertising aims to equip students with an in-depth understanding of the languages, formats and trends of the industry — from traditional creativity to digital communication, branded content and transmedia storytelling.
Another key objective of the master’s program is to strengthen essential skills such as concept development, persuasive copywriting, visual design, art direction and idea presentation, preparing students to work in multidisciplinary teams and tackle real briefs with confidence.
The Master in Creative Advertising also fosters critical thinking, curiosity and the ability to observe the world with a creative perspective — skills that are fundamental to identifying opportunities and solving communication challenges in original ways. Overall, the program seeks to ensure that each student develops their own creative style and learns to transform ideas into advertising proposals that are relevant, memorable and aligned with the strategic objectives of brands.
Recipients Master en Publicidad Creativa
The Master in Creative Advertising, is aimed at curious, imaginative and driven individuals who want to develop their career in the field of communication and advertising.
It is especially designed for graduates in areas such as marketing, communication, advertising, design, fine arts, journalism or audiovisual media, as well as for professionals in the sector who wish to update their skills and gain a more strategic and creative vision of the discipline.
The program is also suitable for entrepreneurs and multidisciplinary profiles looking to enhance their conceptual abilities, learn to generate innovative ideas and master the tools needed to create impactful and relevant campaigns.
Ultimately, the Master in Creative Advertising is intended for anyone who wants to strengthen their creative talent and apply it effectively within advertising agencies, marketing departments or their own creative projects.
Professional Outings Master en Publicidad Creativa
The Master in Creative Advertising offers graduates numerous professional opportunities within the fields of communication, advertising and content creation.
Students will be prepared to join creative agencies, digital agencies, corporate marketing and communication departments, audiovisual production companies or design studios. They will be able to take on roles such as advertising creative, copywriter, art director, creative designer, content creator, social media manager, creative strategist or branding specialist.
The program also trains students to work as freelancers in idea generation, campaign development, content production and the design of creative pieces for multiple platforms.
In addition, those interested in entrepreneurship will find in this master’s program the essential foundations to develop their own projects in the fields of creativity, communication and cultural industries.
Overall, the Master in Creative Advertising opens the door to a dynamic and constantly evolving sector, where creativity is the main driver of growth and differentiation.
Program Master en Publicidad Creativa
• Advertising Communication
• Graphic Design
• Strategic Communications Planning
• Creative Strategies: Creativity Techniques
• Creativity Applied to the different techniques Business Communication
• Creativity applied to different advertising media
• Campaign Analysis
• Art Direction
• Final Project
Evaluation and Accreditation Master en Publicidad Creativa
The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently.
After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to obtain the title of Master in Creative Advertising INSA Business, Marketing & Communication School.
