Master in Business Management

The Master in Business Management aims to shape business leaders with a strategic vision, strong financial understanding, and practical skills to excel in competitive and ever-changing environments. Through this program, students will develop key competencies to advance their professional careers. The main objectives are:

• Mastering the key areas of business management and finance: Gain an in-depth understanding of topics such as economic analysis for decision-making, financial control, resource management, branding strategies, and results optimization.
• Developing an innovative and strategic mindset: Foster critical thinking, creativity, and the ability to design effective solutions for complex problems in dynamic business environments.
• Strengthening financial expertise: Train students in interpreting financial statements, budget management, investment analysis, and financial planning to ensure organizational economic sustainability.
• Preparing students to lead in a global market: Equip professionals to identify and seize international opportunities, manage multicultural teams, and adapt to diverse business contexts.
• Integrating theory and practice for comprehensive training: Apply acquired knowledge in real-world projects, business simulations, and financial and strategic case studies.
• Enhancing communication, leadership, and financial management skills: Empower students to lead teams, manage conflicts, communicate financial ideas clearly, and make strategic, data-driven decisions.
• Promoting ethics and corporate sustainability: Encourage responsible decision-making values, considering economic, social, and environmental impacts.

This program is your pathway to global business leadership, with a strong focus on strategy, finance, and innovation.

The Master in Business Management is designed for individuals with the ambition to lead in the global business world and who seek to develop a strong foundation in strategic management, finance, and leadership skills. This program is aimed at:

1. Recent graduates: Bachelor’s degree holders in business, economics, finance, marketing, or related fields who want to specialize and gain a global perspective on management.
2. Active professionals: Individuals with work experience looking to advance their careers, switch industries, or take on leadership roles within their organizations.
3. Entrepreneurs and business owners: Those planning to start or expand their own businesses, seeking practical tools in management, finance, and strategy to ensure their projects’ success.
4. International students: Learners from around the world interested in studying in a multicultural environment in Barcelona, gaining a global view of management while improving their skills in English.
5. Professionals in transition: Those looking to reinvent their careers in the business field, acquiring new competencies and exploring opportunities in global markets.

We seek dynamic individuals with analytical and creative capabilities who aspire to gain practical skills and strategic knowledge to make a positive impact on the organizations of the future.

The Master in Business Management equips students to take on key positions in organizations across various sectors, thanks to its practical, global, and strategic approach. Graduates of this program have a wide range of professional opportunities, including:

• Operations Manager: Lead and optimize business processes to improve efficiency and outcomes.
• Strategy Consultant: Develop strategic plans that drive business growth and sustainability.
• General Manager: Make critical decisions to ensure the success and strategic direction of an organization.
• Financial Analyst: Evaluate investments and financial decisions to guarantee economic sustainability.
• Chief Financial Officer (CFO): Oversee and direct an organization’s financial operations.
• Risk Manager: Identify and mitigate economic risks to safeguard the stability of the company.
• Startup Founder or New Business Owner: Launch and manage innovative business ventures.
• Export and Import Manager: Facilitate commercial operations between countries.
• Global Business Development Manager: Identify opportunities and expand operations internationally.

A world of opportunities: Graduates of this program become highly sought-after professionals for multinational companies, innovative startups, prestigious consulting firms, and organizations across various industries, ready to lead with strategic vision and adaptive skills.

Module 1
Business Policy and Business Administration. Strategy.
Module 2
Strategies and Policies of Marketing Management.
Module 3
Economic Control and optimization of results.
Module 4
Production management, Operations, Logistics and Quality Control.
Module 5
Commercial Management: organization of commercial net¬works.
Module 6
Managerial Skills: Coaching, Empowerment, Leadership and Organization.
Module 7
Economic Analysis of managerial Decisions.
Module 8
Financial Management: Management, Strategy and Value Creation.
Module 9
Company Assessments: mergers, procurement, joint-venture.
Module 10
Globalization and Internationalization of Markets. Analysis.
Module 11
Managerial Ethics and Social Corporate Responsibility.
Module 12
The social agents: Union and Employee Head Offices. Coopera¬tion and resolution of labor conflicts.
Module 14
Judicial and fiscal treatment of the managerial activities.
Module 15
Technological Innovation in the companies. Management of global knowledge.
Module 16
Balance Scorecard: strategies design for management.
Module 17
Final Project: Strategic Business Plan.

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Business Management of INSA Business, Marketing & Communication School.