Master in Foreign Trade and International Marketing

The main objective of the Master in Foreign Trade and International Marketing is to train professionals capable of understanding and navigating the complexities of international trade and global marketing with a strategic, operational, and analytical mindset. Throughout the course, students will gain a solid understanding of the legal, logistical, and financial frameworks that govern international business, while also learning to design and implement marketing strategies tailored to diverse global audiences.

Participants will be equipped to analyze foreign markets, identify business opportunities across borders, and manage import-export operations with a deep awareness of customs, incoterms, and international payment methods. At the same time, the program emphasizes the importance of cultural intelligence, intercultural negotiation, and communication skills—key elements for succeeding in global business environments.

In addition, students will explore the role of digital technologies and e-commerce in the international marketing landscape, learning to integrate digital tools, social media platforms, and data analytics into global strategies. The program also addresses sustainability and ethical considerations in international trade, preparing graduates to lead responsible and future-ready global initiatives.

By the end of Master in Foreign Trade and International Marketing, graduates will be prepared to assume roles in export departments, international marketing teams, logistics and trade compliance, or to launch business ventures with an international footprint—combining commercial acumen with a global vision.

The Master in Foreign Trade and International Marketing is aimed at graduates, professionals and entrepreneurs who wish to develop or strengthen their careers in the fields of international business, export management and global marketing. It is particularly suitable for:

• Recent graduates in Business Administration, Marketing, Economics, International Relations or related fields who want to specialize in international markets.

• Professionals currently working in commercial, logistics, export or marketing departments seeking to expand their skills to a global context.

• Entrepreneurs and business owners who aim to internationalize their companies and understand the dynamics of foreign trade and global brand positioning.

• Individuals interested in working for multinational corporations, international agencies, or consulting firms with a global portfolio.

A good level of English and a proactive, globally minded attitude are recommended to take full advantage of the program’s practical and multicultural approach.

Graduates of the Master in Foreign Trade and International Marketing will be equipped to take on key roles in companies operating in global markets, from large multinationals to SMEs undergoing international expansion. The program prepares students for professional opportunities such as:

• Export & Import Manager
  Overseeing international sales and logistics operations, coordinating shipments, customs, and trade documentation.

• International Business Development Manager
  Identifying and expanding into new markets, building partnerships, and leading expansion strategies.

• Global Marketing Manager
  Designing and executing marketing plans adapted to diverse cultural and regional contexts.

• Trade Compliance & Logistics Coordinator
  Ensuring adherence to international regulations and optimizing transport, warehousing and incoterms.

• E-commerce & Cross-border Strategy Consultant
  Developing digital commerce strategies for global sales channels and digital marketplaces.

• Market Analyst or Country Risk Analyst
  Evaluating new market entry opportunities, political-economic risk, and competitive positioning.

• International Project Manager
  Leading cross-functional projects involving trade, marketing, digital campaigns or market entry plans.

Graduates may also pursue careers in international agencies, chambers of commerce, export promotion bodies, logistics companies, or multinational corporations, or launch their own business with a global mindset.

• International marketing and exporting
• International Trade: Better importing
• The international environment
• Export market selection: definition and strategies
• Export market entry strategies
• Export entry modes
• Non-export entry modes
• The export order and physical distribution
• International Transport
• International financing and methods of payment
• Strategic Options of the Company in the International Markets
• The Market Research at an International Level
• The International Policy of the Product
• Pricing Policy
• Global Sourcing
• The Direction Of International Sales
• International Communication
• International Marketing Planning
• Organization, Coordination and Control of International Marketing

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student obtain a diploma in Master in Foreign Trade & International Marketing of INSA Business, Marketing & Communication School.