Master in Marketing Management

You can’t just be a strategist: you need to understand the broader context of international business and the dynamic operational environment. Our Master in Marketing Management, taught in English, at INSA International Business School is designed to equip you with the cutting-edge skills and knowledge necessary to thrive in this rapidly growing industry.

With a faculty of experienced professionals who bring real-world expertise into the classroom, we foster a learning environment that will not only allow you to master marketing techniques but also develop your own innovative strategies. Our approach encourages critical thinking, creativity, and out-of-the-box solutions, preparing you to tackle the marketing challenges of tomorrow.

At INSA Barcelona, we don’t just teach—we make you grow. Our unique educational philosophy centers on human development, combining personalized support with hands-on learning. We believe in empowering students to learn from their mistakes, gain direct experience, and build the confidence needed to lead in an ever-changing business world. Join us and be part of a community that thrives on innovation, collaboration, and continuous growth.

Objectives del Master in Marketing Management

The Master in Marketing Management is designed to transform students into marketing leaders who can tackle the challenges of tomorrow with a global, strategic, and adaptable vision.

Develop Strategic Marketing Skills: Train students in the creation and execution of effective marketing strategies, aligned with business objectives and adapted to the changes in the global market.
Foster Critical Thinking and Innovation: Enhance students’ ability to analyze complex situations, identify opportunities, and develop creative and innovative solutions that address the challenges of today’s business environment.
Understand International Marketing: Provide a comprehensive understanding of marketing in the international context, equipping students to manage brands, products, and services in global and multicultural markets.
Training in Digital and Analytical Tools: Provide advanced knowledge in the use of digital tools, data analysis, and market research techniques to make informed decisions based on metrics and trends.
Develop Team Management Skills: Equip students to lead marketing teams, promoting a collaborative, ethical, and results-oriented approach.
Gain a Global Vision of Marketing and Business Operations: Train students to understand how marketing interacts with other areas of the business, such as sales, finance, operations, and human resources, and how these interactions impact the overall success of an organization.
Prepare Students for Strategic Decision-Making: Develop the necessary skills to make key decisions that influence the positioning, growth, and sustainability of companies in competitive markets.
Enhance Professional Adaptability and Resilience: Prepare students to face the constant challenges of the market and businesses, developing their ability to quickly adapt to new trends and changing circumstances.

Recipients del Master in Marketing Management

This program is designed for those who seek to stay at the forefront of marketing, acquiring the tools and knowledge necessary to lead in a global, digital, and ever-changing market.

Marketing Professionals: Those who already have experience in the field of marketing and wish to advance in their professional careers, acquire new strategic skills, and prepare for leadership roles in international companies.
Graduates in Business or Communication-related Fields: Students with a university degree in areas such as Business Administration, Marketing, Communication, Economics, Psychology, or Sociology, who seek to specialize in marketing and gain a global and strategic business perspective.
Entrepreneurs and Startup Founders: Individuals interested in launching or managing their own company or startup, who need a deep understanding of marketing techniques to develop and competitively position their business in the market.
Digital Sector Professionals: Those who wish to expand their knowledge of digital marketing, including social media marketing, SEO, SEM, data analysis, and e-commerce, to keep up with the digital transformations in the market.
Individuals with Leadership Aspirations: Professionals with the ambition to rise to managerial or strategic positions in multinational companies, marketing agencies, consulting firms, or communication and public relations departments.
International and Global Students: Individuals from different parts of the world who are seeking education in marketing with an international focus and are interested in an educational experience in Barcelona, a global hub for business and marketing.

Professional Outings del Master in Marketing Management

Upon successfully completing the Master in Marketing Management, you will open up various professional opportunities in global companies, marketing agencies, startups, consulting firms, and any organization seeking highly skilled professionals in strategic, digital, and international marketing:

Chief Marketing Officer (CMO): Responsible for a company’s marketing strategy, overseeing campaigns, brand management, and aligning marketing goals with global business objectives.
Brand Manager: In charge of developing and maintaining a company or product’s brand identity, ensuring market positioning, and maximizing performance.
Strategic Marketing Consultant: An independent professional or one working within a consultancy, advising businesses on how to develop and execute effective marketing strategies to improve their competitiveness.
Digital Marketing Manager: A specialist in creating and managing digital strategies, including SEO, SEM, social media marketing, and data analysis to maximize online presence and performance.
Communications Director: Responsible for managing a company’s internal and external communication, ensuring a coherent and effective image with clients, employees, and other stakeholders.
Product Manager: In charge of managing and marketing a product or product line, from research and development to sales strategy and market positioning.
Market Analyst: Focused on studying trends, consumer behavior, and competitors, using data to help businesses make informed decisions about their marketing strategies.
Market Research Specialist: A professional focused on gathering and analyzing data to understand consumer needs, competition, and product performance in the market.
E-commerce Manager: Leads online sales strategies, managing e-commerce platforms, and optimizing customer experience and sales conversions.
Public Relations (PR) Director: Manages the company’s relationships with the media, influencers, and other key players to improve its reputation and public visibility.
Entrepreneur: Those who decide to launch their own business or project, using marketing knowledge to position and expand their business competitively.
International Marketing Specialist: Responsible for expanding and managing marketing strategies in international markets, adapting campaigns and products to different cultures and economic contexts.

Program del Master in Marketing Management

Module 1
The Marketing Management in the company: organization.
Module 2
Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.
Module 3
Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.
Module 4
Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.
Module 5
Product quality, logistics and distribution.
Module 6
Trade Fairs, Conventions and Congresses.
Module 7
Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
Module 8
Marketing in Industrial Companies and Service Companies.
Module 9
Optimization of product margins. Price Policy.
Module 10
Determining Global Commercial Budgets. Profits Maximization.
Module 11
Strategic External Analysis. New markets, control of new distribution channels.
Module 12
Analysis of the Consumer’s Behaviour.
Module 13
Technological Innovation applied to Marketing.
Module 14
Branding. Managing the brand value. Strategy of brand portfolio.
Module 15
Markets internationalization and globalization.
Module 16
Application of Marketing Digital.
Module 17
Social Responsibility Marketing: strategies.
Module 18
Balance Scorecard: strategies design for business management.
Module 19
Final Project. Strategic Marketing Plan.

Evaluation and Accreditation del Master in Marketing Management

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Marketing Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.