MBA en Dirección de la Pequeña y Mediana Empresa

The MBA in Small and Medium Business Management at INSA International Business School is designed to train leaders capable of successfully transforming and managing SMEs in a dynamic and competitive business environment. Throughout the program, students will develop the necessary skills to lead effectively, make strategic decisions, and adapt to market challenges. The main objectives of the program are:

• Acquire a strategic and global vision: Understand the economic and business environment, identifying growth opportunities for SMEs in local and international markets.
• Develop leadership and decision-making skills: Prepare participants to lead teams, manage resources, and foster an organizational culture based on innovation and excellence.
• Master business management tools: Provide practical knowledge in key areas such as finance, marketing, operations, human resources, and digital transformation, tailored to the specific needs of SMEs.
• Promote creativity and innovation: Encourage critical thinking and the ability to develop innovative solutions that drive the competitiveness of organizations in any sector.
• Strengthen the ability to adapt to change: Equip students to respond to market challenges, globalization, and technological advancements, ensuring the sustainability and success of businesses.
• Boost networking and business collaboration: Facilitate the creation of a strong professional network, connecting students with other entrepreneurs, executives, and industry experts.

This program combines theory and practice to prepare participants to lead, innovate, and transform small and medium-sized businesses into drivers of economic and social development.

The MBA in Small and Medium Business Management is designed for professionals and entrepreneurs who wish to strengthen their management and leadership skills, with a practical approach tailored to the specific needs of SMEs. This program is aimed at:

• Owners and managers of SMEs: Entrepreneurs who want to improve their managerial skills, optimize business management, and adapt to the demands of a changing business environment.
• Professionals in leadership roles: Executives, department heads, or those responsible for strategic areas who wish to acquire a global perspective to lead teams and make decisions that drive organizational growth.
• Entrepreneurs: Individuals planning to start their own business or looking to take their startups to the next level, learning strategies and practical tools to consolidate their projects.
• Professionals in career transition: Those who wish to specialize in managing small and medium-sized businesses or change sectors, developing key competencies in leadership, finance, marketing, and operations.
• Recent graduates with leadership ambitions: Young individuals with university degrees who aspire to take on leadership roles in companies and want to build a solid career in the business world. Also, graduates of higher vocational training in areas such as administration, economics and finance, commerce, and marketing who are seeking practical preparation to enter the workforce.

This MBA is ideal for those seeking to combine quality academic training with the practical experience necessary to excel in the management and leadership of businesses in a competitive and globalized environment.

Upon completing the MBA in Small and Medium Business Management, you will be prepared to take on strategic and leadership roles in various areas within small and medium-sized businesses. This program opens doors to a wide range of career opportunities, such as:

• General Manager or SME Manager Lead the comprehensive management of a small or medium-sized business, making strategic decisions in key areas such as finance, human resources, marketing, and operations.
• Strategy and Business Development Manager Design and implement business growth plans, identifying new market opportunities, strategic alliances, and operational improvements.
• Business Consultant Provide advice to SMEs to optimize processes, solve specific problems, and develop strategies that enhance their competitiveness.
• Functional Area Manager Manage key departments within a company, such as marketing, finance, human resources, or logistics, ensuring alignment with the organization’s overall goals.
• Entrepreneur or Business Owner Create and lead your own business, applying advanced management and leadership knowledge to ensure its viability and success in the market.
• Innovation and Digital Transformation Manager Promote digitalization and innovation in the company’s operations and strategies, improving its competitiveness in a globalized environment.
• Project Manager Plan, coordinate, and execute projects within the company, ensuring the achievement of objectives, deadlines, and budgets.
• Business Analyst or Management Control Evaluate business performance, identify areas for improvement, and design strategies to optimize organizational efficiency and profitability.
• International Expansion Manager Work on the internationalization of SMEs, designing strategies to access new markets and managing international operations.

The MBA in SMEs from INSA not only provides you with the tools to stand out in the business world, but it also allows you to build a valuable network of contacts and access an ecosystem of opportunities to boost your professional development.

• Strategic Business Management
• Financial Management
• Commercial and Tax Law
• Human Factor and Coaching
• Human Resources Management
• Labor Law
• Marketing Management
• Sales Management
• International Business
• Operations Management
• Quality and Production
• Business Intelligence
• Managerial Techniques and Skills
• Business Globalization
• Personal and Professional Development
• Conference Cycle
• Business Plan

The evaluation system of the program is based on continuous assessment for each module through class attendance and/or exams. Therefore, the student must have successfully completed each subject independently. Additionally, the student must have obtained the minimum required grade in the final project.

Upon successfully passing the program’s evaluation tests and meeting the minimum attendance requirements, the student will be awarded the MBA in Small and Medium Business Management from INSA Business, Marketing & Communication School.