Postgrado en Marketing Intelligence

Postgrado en Marketing Intelligence. Este programa está diseñado para ayudar en la labor de definición de un modelo de gestión avanzada de clientes, pasando de una orientación producto a una orientación cliente. El Marketing Intelligence explota racionalmente la información en diferentes procedimientos, para ofrecer mayor seguridad y eficacia en la toma de decisiones.


  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

— Understand and apply the process of building an information system.
— Understand strategic and tactical decisions and their consequences.
— To train professionals to provide accurate solutions to business problems in the field of Marketing.


a) Graduates and professionals who wish to expand their business horizons.

b) Experienced professionals who want to take on new tasks and responsibilities, as well as have an appreciation.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade seeking practical preparation to enter the workforce.

Professional outings

— E-Marketing Manager
— Head of E-Business
— Marketing Intelligence Analyst

INSA offers the possibility of internships in companies during the period of delivery of the Master’s.


• Strategic Marketing Management & Information Systems
• Marketing Research
• Marketing Analytics
• Final Project

Evaluation and accreditation

The program evaluation system is composed of the attendance at meetings, a mid term evaluation of the course and the preparation and presentation of the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Postgraduate in Marketing Intelligence of INSA Business, Marketing & Communication School.