Master en Publicidad y Empresa

Master en Publicidad y Empresa ofrece una respuesta a la necesidad del mercado de encontrar profesionales con un perfil creativo, y a la vez capacitado para desarrollar con total garantía trabajos de responsabilidad en el ámbito de la Comunicación Empresarial y la Publicidad.

En INSA International Business School creemos que para elevar un sentimiento generalizado de derrota, pesimismo y miedo, es esencial disponer de una convicción tajante sobre las ideas que se transmiten. Todo líder debe transmitir seguridad, confianza y determinación en sus comunicados. Todo buen líder siempre consigue ganarse la absoluta confianza de sus subordinados. Además, cuando se trata de seguir decisiones en las que el error es la barrera entre la vida y la muerte, como es el caso de una guerra, necesitas más que nunca que tus subordinados confíen en ti. Para ello es fundamental que tus acciones se fundamenten en la honestidad.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives

– To train professionals who can run a business communication plan.
– Understand and apply general and specific aspects of advertising in business.
– Train for a broad view within business and communication management.

Recipients

a) Graduates and professionals who wish to deepen their knowledge.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade in the area of ??Advertising and Marketing seeking practical preparation to enter the workforce.

e) Graduates in Vocational Intermediate or Higher Grade area businesses seeking practical preparation to enter the workforce.

Professional outings

– Director and Communications Manager
– Director and Marketing Manager
– Entrepreneurs

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Program

• Communication in Business Strategy
• Oral and Written Communication
• Internal Communication
• Strategic Communications Planning
• Creativity
• Graphic and Audiovisual Production
• Advertising Media. Media Planning
• Market Research
• Direct Marketing, Promotion and Merchandising
• Public Relations

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently. In addition the student must have obtained the minimum grade specified in the final project.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to obtain a title Master in Advertising and Business of INSA Business, Marketing & Communication School.