Master in International Business Communication

• To train highly qualified professionals in strategic communication and public relations within international business environments.

• To develop the ability to manage communication in global and multicultural contexts.

• To prepare participants to lead integrated campaigns in communication, digital marketing, and international media relations.

• To enhance creativity, strategic thinking, and adaptability in a rapidly changing corporate landscape.

• To provide practical experience through specialized seminars, real-world projects, and professional internships in both Barcelona and Paris.

This master’s degree is designed for:

• University graduates and professionals seeking specialization in corporate communication, public relations, international marketing, or global reputation management.

• Entrepreneurs and managers aiming to strengthen their skills in strategic communication and brand leadership.

• Companies wishing to upskill their teams in international communication techniques.

• Candidates with diverse academic and professional backgrounds, as long as they demonstrate motivation and strong communication potential.

Graduates of this master’s program will be prepared to assume leadership roles in communication departments of multinational corporations, international agencies, or as independent consultants. Career opportunities include:

• International Corporate Communication Manager

• Global Public Relations Specialist

• Strategic Communication Consultant

• International Marketing Manager

• Global Digital Communication Manager

• Entrepreneur in Communication or PR Services

Both ISCOM and INSA provide active career support through internship and job placement offices, offering students professional experience opportunities in Barcelona and Paris.

Year 1 – Barcelona (INSA)

• Brand Management

• Corporate Communications

• Communication Plan

• Events Management

• International Public Relations

• Media International Relations

• Art Direction and Creativity

• Social Media and Communication Plan

• Strategic Planning and Account Management

• 360º Communication Campaign

• Foreign Language

• Specialized Seminars

• Challenge Pro

• Internship

Year 2 – Paris (ISCOM)

• CSR, Ethics and Responsibility

• Brand Identity

• International Communication Strategy

• Intercultural Communication

• Global Customer Behaviour

• Data Analysis for Global Business

• International Media Plan

• Innovative Media Planning

• International Press and Relations

• HR and New Hybrid Models

• Foreign Language

• Specialized Seminars

• Internship

• Final Project

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in International Business Communication from INSA Business, Marketing & Communication School and the respective certification from ISCOM Paris.