Master in International Business Communication

The Master’s Degree in International Business Communication is a joint postgraduate program developed by ISCOM (Paris) and INSA (Barcelona)—two institutions renowned for their practical focus and strong connections with the professional world. This master’s program offers a comprehensive and specialized education in international business communication, blending solid theoretical foundations with hands-on, multicultural learning.

Over the course of two academic years, students will embark on a transformative journey in two iconic cities for communication and business: Barcelona and Paris. This international immersion experience not only equips students with advanced knowledge, but also fosters a global mindset, intercultural skills, and a valuable professional network.

Objectives Master in International Business Communication

To train highly qualified professionals in strategic communication and public relations within international business environments.
To develop the ability to manage communication in global and multicultural contexts.
To prepare participants to lead integrated campaigns in communication, digital marketing, and international media relations.
To enhance creativity, strategic thinking, and adaptability in a rapidly changing corporate landscape.
To provide practical experience through specialized seminars, real-world projects, and professional internships in both Barcelona and Paris.

Recipients Master in International Business Communication

This master’s degree is designed for:

University graduates and professionals seeking specialization in corporate communication, public relations, international marketing, or global reputation management.
Entrepreneurs and managers aiming to strengthen their skills in strategic communication and brand leadership.
Companies wishing to upskill their teams in international communication techniques.
Candidates with diverse academic and professional backgrounds, as long as they demonstrate motivation and strong communication potential.

Professional Outings Master in International Business Communication

Graduates of this master’s program will be prepared to assume leadership roles in communication departments of multinational corporations, international agencies, or as independent consultants. Career opportunities include:

International Corporate Communication Manager
Global Public Relations Specialist
Strategic Communication Consultant
International Marketing Manager
Global Digital Communication Manager
Entrepreneur in Communication or PR Services

Both ISCOM and INSA provide active career support through internship and job placement offices, offering students professional experience opportunities in Barcelona and Paris.

Program Master in International Business Communication

Year 1 – Barcelona (INSA)

Brand Management
Corporate Communications
Communication Plan
Events Management
International Public Relations
Media International Relations
Art Direction and Creativity
Social Media and Communication Plan
Strategic Planning and Account Management
360º Communication Campaign
Foreign Language
Specialized Seminars
Challenge Pro
Internship

Year 2 – Paris (ISCOM)

CSR, Ethics and Responsibility
Brand Identity
International Communication Strategy
Intercultural Communication
Global Customer Behaviour
Data Analysis for Global Business
International Media Plan
Innovative Media Planning
International Press and Relations
HR and New Hybrid Models
Foreign Language
Specialized Seminars
Internship
Final Project

Evaluation and Accreditation Master in International Business Communication

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in International Business Communication from INSA Business, Marketing & Communication School and the respective certification from ISCOM Paris.