The Master in International Business Communication

Two European Cities with an unique Business Communication Program

The Master in International Business Communication is an innovative postgraduate program jointly developed by INSA Barcelona and ISCOM Paris, two renowned institutions recognized for their practical approach, strong ties to the business world, and international outlook. This master’s program is designed to train professionals capable of leading global communication strategies in digital and multicultural environments.

Over the course of two academic years, students will experience an immersive and transformative journey in two of Europe’s most influential communication hubs: Barcelona and Paris. This dual-location structure provides a truly international experience, enabling students to gain advanced knowledge while developing a global mindset, intercultural skills, and a strong professional network with European and international projection.

Studying the Master in International Business Communication means:

It means gaining a strategic vision of global communication from the heart of Europe. The Master in International Business Communication combines up-to-date academic content with real-world practice, is taught by industry experts, and is tailored to meet the current demands of the market. In addition, it offers students the opportunity to enhance their employability, accelerate their international career, and build key relationships in the fields of communication and global business.

Objectives Master in International Business Communication

To train highly qualified professionals in strategic communication and public relations within international business environments.
To develop the ability to manage communication in global and multicultural contexts.
To prepare participants to lead integrated campaigns in communication, digital marketing, and international media relations.
To enhance creativity, strategic thinking, and adaptability in a rapidly changing corporate landscape.
To provide practical experience through specialized seminars, real-world projects, and professional internships in both Barcelona and Paris.

Recipients Master in International Business Communication

This master’s degree is designed for:

University graduates and professionals seeking specialization in corporate communication, public relations, international marketing, or global reputation management.
Entrepreneurs and managers aiming to strengthen their skills in strategic communication and brand leadership.
Companies wishing to upskill their teams in international communication techniques.
Candidates with diverse academic and professional backgrounds, as long as they demonstrate motivation and strong communication potential.

Professional Outings Master in International Business Communication

Graduates of this master’s program will be prepared to assume leadership roles in communication departments of multinational corporations, international agencies, or as independent consultants. Career opportunities include:

International Corporate Communication Manager
Global Public Relations Specialist
Strategic Communication Consultant
International Marketing Manager
Global Digital Communication Manager
Entrepreneur in Communication or PR Services

Both ISCOM and INSA provide active career support through internship and job placement offices, offering students professional experience opportunities in Barcelona and Paris.

Program Master in International Business Communication

Year 1 – Barcelona (INSA)

Brand Management
Corporate Communications
Communication Plan
Events Management
International Public Relations
Media International Relations
Art Direction and Creativity
Social Media and Communication Plan
Strategic Planning and Account Management
360º Communication Campaign
Foreign Language
Specialized Seminars
Challenge Pro
Internship

Year 2 – Paris (ISCOM)

CSR, Ethics and Responsibility
Brand Identity
International Communication Strategy
Intercultural Communication
Global Customer Behaviour
Data Analysis for Global Business
International Media Plan
Innovative Media Planning
International Press and Relations
HR and New Hybrid Models
Foreign Language
Specialized Seminars
Internship
Final Project

Evaluation and Accreditation Master in International Business Communication

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in International Business Communication from INSA Business, Marketing & Communication School and the respective certification from ISCOM Paris.