Carrera Superior en Dirección Comercial y Marketing

These three years of study provide training for those who wish to develop their career in the field of Marketing, Sales Management, Managing Large Stores, Distribution Companies, etc.

This training incorporates the expertise of marketing, specific knowledge of corporate commercial work and a range of technical, social and personal services necessary for the development of a profession that requires constant contact with people, and team management. The studies cover the knowledge of all of the tools needed to master the correct development of your profession.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

– To train professionals in Business Management and Marketing through up to date, practical and useful training.
– Allow graduates successfully develop their career in a highly competitive environment.


The studies are aimed at those who want to learn knowledge, specific skills and develop their career in sales and / or marketing, providing fresh insight, global skills and public relations techniques necessary for success in the development of these functions.

Students may come from School or Training or be people who are in the workforce but want to get the right training for the development of functions in these areas.

INSA has its own admission process so that access is not dependent on prior qualifications.

Professional outings

The main job opportunities, among others:

– Sales Manager
– Director of Marketing
– Sales Executives
– Marketing Assistant
– Direct Marketing Coordinator
– Strategic Marketing Manager
– Technical Market Research
– Online Marketing Specialist
– Retail Account Manager
– Trade Marketing Executive
– Commercial Advisors
– Product Manager
– Responsible for Distribution
– Account Executive
– Head of Procurement
– Large Area Coordinator

INSA offers the possibility of internships in companies during the period of delivery of the Master’s


The program will cover the following studies blocks per year:

1st Course
– Introduction to Economics
– Introduction to Advertising
– English / Business
– French
– Oral Communication and Image
– Staff
– Statistics
– Commercial Management I
– Business Law
– PowerPoint
– Business Correspondence
– Marketing Concept
– Human Factor
– Coaching and Motivation
– News
– PR Techniques
– Marketing Strategies I
– Accounting I

2nd Course
– Business Economics
– European Union
– Research Techniques
– Markets I
– English / Business
– French
– Advertising Campaigns
– Marketing Strategies II
– Excel
– Sales Techniques
– Commercial Management II
– International Trade
– Marketing Sector
– Consumer Psychology
– Labor Law
– Photoshop
– PR Campaigns
– Specialized Seminars

3rd Course
– Management Sales Team
– Tax Law
– Research Techniques
– Markets II
– English / Business
– French / Commercial
– Strategic Marketing
– Commercial Distribution
– Project
– Marketing Plan
– E-Marketing
– Strategic Management
– InDesign
– Management Skills
– International Marketing
– Commercial Law
– Specialized Seminars

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the subjects through class attendance and / or examination, so that the student must have passed each subject independently.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students may spend the next year and completed three years will obtain the title of Advanced Studies in Management and Marketing from INSA Business, Marketing & Communication School.