Master in Business Communication

The Master in Business Communication at INSA International Business School aims to train highly skilled professionals in managing and directing communication projects within organizations. This program is designed to provide comprehensive, up-to-date training tailored to the challenges of communication in the digital age and the transformation of businesses.

Throughout the master’s program, students will develop a broad understanding of business communication, covering key areas such as marketing, public relations, internal communication, crisis management, and the use of digital tools to enhance a company’s presence and reputation in the market.

This program focuses not only on theoretical knowledge but also on the development of practical, applied skills that enable students to tackle the challenges of modern communication. Participants will learn to design effective communication strategies, manage teams and projects, and make strategic decisions in international and digital environments.

The master’s program also promotes a global perspective, providing students with the opportunity to interact with professionals and experts from around the world. This enriches the educational experience and strengthens their professional profile. Additionally, the program’s practical approach includes real-world cases and applied projects, ensuring graduates are fully prepared to lead in the competitive world of business communication.

The Master in Business Communication at INSA Barcelona is designed for professionals and graduates who wish to specialize in managing and leading communication within organizations. This program is ideal for individuals looking to develop their skills in a global and digital business environment.

It is tailored for:

• Professionals: Seeking to expand their knowledge and enhance their competencies in key areas such as public relations, marketing, digital communication, and crisis management.
• Graduates: Aiming to take a professional leap and acquire a more strategic and global perspective on business communication.
• Entrepreneurs and SME Managers: Who need to understand and apply the most effective communication tools to improve their market presence and strengthen their brand.
• Companies: Looking to stay updated on the latest technological trends to manage communication in an innovative and contemporary way.
• Higher Vocational Training Graduates with Experience: Aspiring to enrich their professional profiles while experiencing the opportunity to live and study in Barcelona, one of Europe’s most international and dynamic cities.

This program is designed for those who aspire to become leaders in business communication, capable of making strategic decisions in a digitalized and globalized environment.

The Master in Advertising, Public Relations, and Marketing opens up a world of professional opportunities in corporate communication, both nationally and internationally. With comprehensive training that covers all key areas of communication, you will be equipped to lead teams and manage effective communication strategies in a global and digital business environment.

Upon completing this program, you will be prepared to take on a wide range of strategic and operational roles, such as:

• Communication Director: Leading the company’s global communication strategy, managing corporate image, and maintaining relationships with media outlets.
• Public Relations Manager: Overseeing brand reputation and building key connections with stakeholders, media, and other interest groups.
• Community Manager: Managing companies’ online presence, handling social media, and creating engaging content to strengthen customer relationships and enhance brand visibility.
• Corporate Communication Consultant: Advising businesses and organizations on improving their communication processes and strategies, adapting to technological changes and new market demands.
• Internal Communication Manager: Designing and implementing communication strategies within the company to align teams with corporate goals and improve workplace culture.
• Digital Communication Specialist: Creating and managing digital marketing and online communication campaigns, leveraging the latest tools and digital platforms.
• Crisis Communication Manager: Developing and executing communication strategies to manage crises and safeguard the company’s reputation during emergencies.

Additionally, the program prepares you for leadership roles in communication agencies, multinational corporations, governmental organizations, and non-profits. Studying in Barcelona, a hub of innovation and business in Europe, provides you with access to a global network of professionals and companies, offering unique opportunities for professional growth.

This master’s program goes beyond theoretical learning by incorporating practical activities and real-world projects that enable students to apply their knowledge to real market scenarios. All of this takes place in a unique international environment, with peers and professors from diverse cultures and perspectives, enriching the educational experience:

• Advertising Management
• Negotiation Techniques
• Strategic Communication Planning and Account Management
• Digital Marketing and Relationship Marketing
• Art Direction and Creativity (Advertising Production and Execution)
• Public Relations and Event Organization
• Communication Plan

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Business Communication of INSA Business, Marketing & Communication School.