Carrera Superior en Dirección y Gestión de Empresas

The student studies Management and Business Management, acquires the knowledge, skills and techniques of Management and Business Management (Business and Management) attached to a high degree of specialization in Marketing, through both our teaching method and a complete and rigorous curriculum.

Our students will be able to analyze information and new situations, master the business world, handle complex environments, set goals and devise original solutions, using them for a wide variety of techniques and skills of Management and Business Management. Ultimately, it is intended that the students are able to integrate successfully into the company and the professional world

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

– Prepare professionals in a context of constant change.
– To train professionals in all areas of management with innovative vision.
– Enable students to allow them to identify opportunities and successfully meet the challenges of the market.


The studies are aimed at those who want to learn knowledge and specific skills and develop their career in the field of management and business management or specific departments within the company, providing a comprehensive overview and planning and a strategy consistent with the mission and vision set by the company.

Students may come from School or Training or be people who are in the workforce but want to get the right training for the development of functions in these areas.

INSA has its own admission process so that access is not dependent on prior qualifications.

Professional outings

The main job opportunities, among others:

– Presidency
– Directorate and Management
– Production Department
– Sales Departments
– Department of Marketing
– Administrative and Financial
– Human Resources Departments
– Commercial Departments
– Communications
– Export Departments
– Purchasing Departments
– Product Manager
– Professional Offices
– Consulting and Audit
– International Trade Area
– Area of Business Logistics

INSA offers the possibility of internships in companies during the teaching of the Master’s.


The program will cover the following studies blocks per year:

1st Course
– Introduction to Economics
– Business Law
– English / Business
– French
– Excel
– Accounting I
– Oral Communication
– Indesign
– PowerPoint
– Marketing Concept
– Human Factor
– Statistics
– News
– PR Techniques
– Marketing Strategies I
– Word

2nd Course
– Business Economics
– European Union
– Research Techniques
– Markets I
– English / Business
– French
– Marketing Strategies II
– Accounting II
– Advanced Excel
– Access
– Commercial Distribution I
– International Trade
– Marketing Strategies III
– Labor Law
– Photoshop
– PR Campaigns
– Specialized Seminars

3rd Course
– Business Policy
– Tax Law
– Computerized Accounting
– English / Business
– French / Commercial
– Research Techniques
– Markets II
– Marketing Sector
– Quality Management
– Project
– Strategic Management
– Marketing Plan
– Protocol
– Advanced Access
– Management Skills
– International Marketing
– Specialized Seminars

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the subjects through class attendance and / or examination, so that the student must have passed each subject independently.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students may spend the next year and completed three years will obtain the title of Advanced Studies in Management and Business Management INSA Business, Marketing & Communication School.