Carrera Superior en Marketing Digital y Social Media

Due to the great demand in the labour market INSA offers studies in Digital & Social Media Marketing. The large amount of information that users receive, at the same time that is generated in companies and the information that we have from the users profile, makes it necessary to have a specialists able to send the desired message through the most convenient channel to the final customer.
So far, there were not many studies in this area until recently when it was considered a specialization. In this sense, companies themselves demand young profiles, already born in the digital age, able to understand and move fast through the network and formed in a communication and digital environment.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation

The objective of Digital & Social Media Marketing Studies is to train professionals to develop a Marketing Plan, Communication Strategies and Actions that can be applied to the current Digital Environment.
For this, the student should be able to integrate the knowledge of  Company, Marketing, Advertising, Communication, Design, New Technologies and Social Networks.


The studies are intended for all those who want to learn specific skills and develop their professional career in the field of digital communication, and marketing in digital media.
The students can proceed from Baccalaureate or Vocational Training Cycles or people who are in the working world but want to obtain the appropriate training for the development of functions in these areas.
INSA has its own admission process so that access is not dependent on prior qualifications.

Professional outings

The main job opportunities, among others:

– Advertising Agencies
– Department of Marketing
– Public Relations Cabinets
– Centralized media
– Business Management
– Graphic design advertising
– Web Design
– Department of Communication
– Communication Consulting

INSA offers the possibility of internships in companies during the period of delivery of the Master’s


El programa del curso abarcará los siguientes bloques por año:

1er Curso

  • Edición de Imagen Digital (Photoshop)
  • Coaching y PNL I
  • Introducción a las Relaciones Públicas
  • Marketing Conceptual
  • Estrategias de Marketing I
  • Técnicas Actorales para la Comunicación I
  • Herramientas Informáticas de Productividad Empresarial
  • Introducción  y Aplicaciones para Entornos Digitales
  • Taller Creativo
  • Introducción a los Recursos Humanos
  • Herramientas de Desarrollo Profesional y Personal
  • English/Business
  • Relaciones Públicas y Organización de eventos
  • Proyecto transversal

2º Curso

  • Diseño e Ilustración Digital (Illustrator)
  • International Marketing I
  • Dirección de Arte
  • Técnicas Actorales para la Comunicación II
  • Organización de los Recursos Humanos
  • Edición de Vídeo (Premiere)
  • Coaching y PNL II
  • Campañas de Relaciones Públicas
  • Herramientas Informáticas de Productividad Empresarial
  • Herramientas de Desarrollo Profesional y Personal II
  • Data Analysis
  • English /Business
  • Marketing Digital y Social Media
  • Investigación e Innovación
  • Animación de contenidos interactivos
  • Trade Marketing
  • Derecho de la Comunicación
  • Creación y Edición de Contenidos web
  • Estrategias de Marketing II
  • Diseño y Maquetación Gráfica (InDesign)
  • Proyecto Transversal

3er Curso

  • Plan de Marketing y Plan de Marketing Digital
  • Aspectos Legales del Business Plan
  • Campañas de Comunicación
  • Coaching y PNL III
  • International Marketing II
  • Trade Marketing II y Merchandising
  • Comtabilidad y Finanzas Aplicadas al Business Plan
  • Creatividad aplicada
  • Herramientas para el Desarrollo Profesional y Personal II
  • English / Business
  • Marketing Directo
  • Marketing Relacional
  • Business Plan

4to Curso 

  • Master (obligatorio)

Este programa está sujeto cambios ya que se actualiza cada año bajo criterios académicos y del mercado laboral.

Evaluation and accreditation

The program evaluation system is based on continuous assessment of each of the subjects through class attendance and / or examination, so that the student must have passed each subject independently.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students may spend the next year and completed four years will obtain the title of Advertising, Public Relations and Marketing (Business Communication) Studies and Master in Advertising, Public Relations and Marketing (Business Communication) INSA Business, Marketing & Communication School.